Aurora's Apothecary - Green Bay, Wisconsin

Sin

First off, the attendant that was working was extremely kind and knowledgeable - answered questions with ease and offered information on products while we were walking around.
The store set up was beautiful and well maintained.

Unfortunately, a lot of their products were extremely overpriced. I travel around to a lot of different metaphysical stores and this is one of the few that struck me the wrong way. It reminded me of some of the shops in LA that had cold, capitalistic energy. Not only was a lot of the inventory very cookie cutter and more trendy than anything. I looked up a few of the items online to compare prices. There was a 200% increase on the price point. I understand people have to make their money, but that felt disrespectful seeing that the nature of the inventory is typically for spiritual purposes. It’s exhausting to see shops like this everywhere.

There are items within the shop that are reasonably priced. I want to mention that I’m not a cheap person. If I want something, I’ll buy it regardless of what it costs. I just don’t believe in price gouging, especially in the metaphysical space. It’s tasteless and exasperates the issue we’re currently facing in society. We have to do better for our communities by being fair. Hopefully in time, things will change.

Aurora’s seems to be a very successful business, so comments like mine won’t make much of a difference. I leave this comment for others who might be overly excited to step into this place and discover otherwise. I wanted to love this store, but I was disappointed. The three stars is for the amazing service I received, as well as the cleanliness and lay out of the store. The lack of stars is for the pricing and energy of the mass produced items.

Sara King

such a nice place with tons of info and i love how everything is grown locally, the guy working was also a extremely nice and helpful?will definitely be coming back and looking forward to checking out their other locations. the catnip toys were also a huge hit!

Courtney Bookman

Love this place. Super unique selections of herbs and teas, handmade tinctures as well as other healing commodities. Great crystal selection, great book selection and they have recently added clothing and jewelry that has a steam punky and witchy vibes as well. Always a pleasure, great staff and I come out with more than I need.

Aerin Rutherford

This place is super well maintained, has gorgeous peices, and always has what im looking for for my practice! Everytime I go in I see something new I've never seen before, they have a lovely assortment of chevron amethyst, and the cutest crystal coffins!!

Eve Bridges

Always an amazing place with lots of great product!! Loooove the teas! :)))

P.S: Your employee Sage is a very kind and gorgeous human

Abby Olsen

this place has the most knowledgeable staff, with the kindest service. They go above and beyond to make sure you get what you need, and that you are taken care of in every way. whether you need crystals, sage, herbs, grown, fresh from a garden, fresh tea, spells, anything you could possibly want from an apothecary you can get here! And it will be a great experience!

Luca Delta

Way overpriced. I found a lot of their items on AliExpress for $5.00, yet they are charging $60+ for these items. Scam

A Berry

Loooove this place! They have a very knowledgeable staff, an abundance of teas, tarot cards and the like. Such a beautiful store!